Thai Thai Thai was looking to rebrand from a traditional Thai-inspired restaurant to something bolder with inspiration from Murakami, manga, and retro comic books with onomatopoeia. With this in mind, I created the new brand look using a silly graphic tiger as the main iconography, bold colors, and vibrant comic book vibes.
In addition, to creating the brand look, I also art directed the food photography. I was looking for bold, high contrast imagery incorporating the vibrant colors and POP of the brand. Below is my mood board and some final brand photography.