The heart and soul of the Disneyland brand: Magic Key content creation and engagement

Magic Key is the annual passholder program for Disneyland Resort that rolled out in 2021. Since its launch, my team and I worked on the organic social content to create fun and engaging pieces that were just plain FUN for these Magic Key holders to see. My role was primarily creative direction but I always had the opportunity to double as the resident artist/illustrator.

Disneyland

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Magic Key

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Disneyland 〰️ Magic Key 〰️

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Artist: Laura C Moyer

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Artist: Raúl Urias

Artist: Hayden Evans

TEAM

GCD: Brian Miller

Creatives: Keith Read, Lexi Acevedo, Daniel Cohen, Laney Roberts, Eli Gee

Motion: Mitchell Thomas

Photography: Chloe Rice

Disneyland Magic Key

The heart and soul of the Disneyland brand: Magic Key content creation and engagement

Disneyland

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Magic Key

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Disneyland 〰️ Magic Key 〰️ Disneyland 〰️ Magic Key 〰️

TEAM

Disneyland 〰️ Magic Key 〰️