Art direction for the 88th Oscars.
I worked from conception to creation on the We All Dream In Gold campaign with the help of my team and LA. I was able to dabble in photography (including the styling and art direction for the host shoot) as well as create the graphics and social posts for all of the Oscar season events. Below you can see early mood boards and concepts as well as final tactics.
The campaign expanded from print to digital and the elegant gold style rolled over into all of the Oscars' marketing and creative materials. The charcoal grey background, script letters, and gold accents remained a through-line in all of the deliverables.
On the day of the Oscars, I photographed the red carpet, starting at sunrise, and finished the evening art directing the winners portrait area.
We asked Oscar-winning members to answer the question What do you wish someone had told you before you started working in movies? We designed this custom Moleskine to include handwritten notes on dotted and blank pages. It also includes a film note section for you to express your inner film critic.
Press: People
Art Direction: Hail Nowak
Creative Direction: Ford Oelman
Design: Mandy Maxwell
Production: Amanda Noviello Gaussoin
Client: The Academy of Motion Pictures Arts & Sciences