Capturing the kaleidoscope of magic during the holidays at Disneyland. Magic is here.

For the holidays, we adapted the evergreen campaign into the holiday edition highlighting all of the magic to be found during the holiday celebration. As senior art director, I led the campaign video/photo shoot that was infused into all of our creative tactics, from streaming, social, print and digital. Enjoy!

Magic is here.

Magic is joyful.

Magic is festive.

Magic is twinkling lights.

Magic is here. Magic is joyful. Magic is festive. Magic is twinkling lights.

The organic social campaign allowed us to work with a variety of artists from Closer & Closer. The concept was to decorate the Sleeping Beauty castle for a specific holiday that was special to the artist, depicted in their unique style. We posted the series on IG throughout the season.